The Choice Factory
Ричард Шоттон
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. &t;br/&t; By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. &t;br/&t; The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a…
Развернуть
Лучшая цитата на книгу
Жанры: Маркетинг, PR, реклама
Теги:
