2 книги
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So Good They Can't Ignore You Кэл Ньюпорт
ISBN: 978-1-4555-2804-2 Год издания: 2012 Издательство: Business Plus Язык: Русский In this eye-opening account, Cal Newport debunks the long-held belief that "follow your passion" is good career advice. Not only is the cliche flawed - preexisting passions are rare and have little to do with how most people end up loving their work - but it can also be dangerous, leading to anxiety and chronic job hopping. Newport sets out on a quest to discover the reality of how people end up loving what they do. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport uncovers the strategies they used and the…
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Hooked: A Guide to Building Habit-Forming Products Ryan Hoover
ISBN: 978-1494277536 Год издания: 2013 Издательство: CreateSpace Independent Publishing Platform Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can’t put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more…