Издание представляет собой вводный курс по принципам статистики. Представлены базовые понятия и принципы статистических исследований применительно к медицине. В отличие от большинства подобных изданий, указанные темы изложены кратко и доступно. Для чтения книги не требуется знание сложных разделов высшей математики, вполне достаточно тех, что даются в школе.
Внедрение в практику принципов доказательной медицины диктует необходимость понимания статистики. После знакомства с книгой читатель сможет критически оценивать многочисленные публикации, содержащие статистическую терминологию и результаты описанных исследований. Полученные знания помогут избежать ошибок в планировании биомедицинских исследований, а также в изложении их результатов. Большим преимуществом книги служат глоссарий и подробный предметный указатель.
Для студентов, аспирантов, научных работников, а также врачей всех специальностей.
Издание представляет собой вводный курс по принципам статистики. Представлены базовые понятия и принципы статистических исследований применительно к медицине. В отличие от…
Stagecraft Fundamentals Second Edition tackles every aspect of theatre production with Emmy Award-winning author Rita Kogler Carver's signature witty and engaging voice. The history of stagecraft, safety precautions, lighting, costumes, scenery, career planning tips, and more are discussed, illustrated by beautiful color examples that display step-by-step procedures and the finished product. This second edition offers even more in-demand information on stage management, drawing and drafting (both by hand and CAD), lighting fixtures, and special effects. Also new to this edition are current articles from Lighting and Sound America, brand new diagrams that illustrate hard-to-grasp concepts, and a plethora of information on European conversions, standards, and practices, making the skills you learn applicable to stage jobs on either side of the ocean The accompanying website, www.stagecraftfundamentals.com is bursting with additional material such as an instructor's manual, exercises and study questions that coincide with chapters from the book, CAD drawings, color theory, manufacturing information, and so much more to help you along the way as you learn all about the world of theatre production
Stagecraft Fundamentals Second Edition tackles every aspect of theatre production with Emmy Award-winning author Rita Kogler Carver's signature witty and engaging voice. The…
The fourth edition of the best seller, Market-Led Strategic Change, confronts the real issues companies face in going to market effectively and profitably, including:
* corporate social responsibility
* marketing under siege
* dominant customers and much else besides.
In his witty and direct style, Nigel Piercy takes into account state-of-the-art thinking, including nine new case studies providing invaluable lessons from global firms:
* Tata
* EMI and the music business
* Cloud computing
* IBM
* BAA
* Rover cars
* Tesco in the USA
* Mittal and global steel
* One-Laptop-Per-Child.
The book confronts the critical issues now faced in strategic marketing:
* escalating customer demands driving the imperative for superior value
* totally integrated marketing to deliver customer value
* the diffusion of Internet-related issues throughout marketing
* managing processes like planning and budgeting to achieve effective implementation
At once pragmatic, cutting-edge and thought-provoking, Market-Led Strategic Change is essential reading for all managers, students and lecturers seeking a definitive guide to the demands and challenges of strategic marketing in the 21st century.
The fourth edition of the best seller, Market-Led Strategic Change, confronts the real issues companies face in going to market effectively and profitably, including:
* corporate…
The Greek elders of Lycovrissi gather to select principals from the village for the Passion Play, given every seven years at Easter. Among the various villagers, Manolios, the meek shepherd, is chosen to play Christ, and Katerina, a widow who had closed herself off to men after the death of her husband, is chosen to play Mary Magdalen. As this passionate story of savage emotions and primitive religious feeling evolves, the actors begin to change according to their roles in the biblical story. When the Turkish Agha finds his favorite dead in bed, he arrests the village elders and threatens to hang one a day until the murderer is discovered. Manolios, because of a strange dream, believes he must offer himself as sacrifice and confesses to the slaying.
The Greek elders of Lycovrissi gather to select principals from the village for the Passion Play, given every seven years at Easter. Among the various villagers, Manolios, the…
'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.'Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.'Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab EmiratesButterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. .The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). .Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. .Past examination papers and examiners' reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. .Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann.INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACEwww.marketingonline.co.uk * Written specially for the Marketing Communications module by the Senior Examiners * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students…
Thomas Hardy was the foremost novelist of his time, as well as an established poet. Author of Jude the Obscure and Far from the Madding Crowd, Hardy reflected in his works the dynamics of social, intellectual and aesthetic change in nineteenth-century England. This guide provides students with a lucid introduction to Hardy's life and works and the basis for a sound comprehension of his work, including:
- the major aspects of Hardy's life in the context of contemporary culture
- a detailed commentary on Hardy's most important work and a critical map of Hardy's complete writing
- an outline of the vast body of criticism that has built up around Hardy's work with examples of recent critical debate.
Exposition and guide, this volume enables readers to form their own readings of one of the most important writers of the nineteenth century.
Thomas Hardy was the foremost novelist of his time, as well as an established poet. Author of Jude the Obscure and Far from the Madding Crowd, Hardy reflected in his works the…
This book is about the family lives of some 10,000 children and adults who live in an all-Negro public housing project in St Louis. The Pruitt-Igoe project is only one of the many environments in which urban Negro Americans lived in the 1960s, but the character of the family life there shares much with the family life of lower-class Negroes as it has been described by other investigators in other cities and at other times, in Harlem, Chicago, New Orleans, or Washington D.C. This book is primarily concerned with private life as it is lived from day to day in a federally built and supported slum. The questions, which are treated here, have to do with the kinds of interpersonal relationships that develop in nuclear families, the socialization processes that operate in families as children grow up in a slum environment, the informal relationships of children and adolescents and adults with each other, and, finally, the world views (the existential framework) arising from the life experiences of the Pruitt-Igoeans and the ways they make use of this framework to order their experiences and make sense out of them. The lives of these persons are examined in terms of life cycles. Each child there is born into a constricted world, the world of lower class, Negro existence, and as he grows he is shaped and directed by that existence through the day-to-day experiences and relationships available to him. The crucial transition from child of a family; to progenitor of a new family begins in adolescence, and for this reason the book pays particular attention to how each new generation of parents expresses the cultural and social structural forces that formed it and continue to constrain its behavior. This book, in short, is about intimate personal life in a particular ghetto setting. It does not analyze the larger institutional, social structural, and ideological forces that provide the social, economic, and political context in which lower-class Negro life is lived. These larger macro sociological forces are treated in another volume based on research in the Pruitt-Igoe community. However, this book does draw on the large body of literature on the structural position of Negroes in American society as background for its analysis of Pruitt-Igoe private life.
This book is about the family lives of some 10,000 children and adults who live in an all-Negro public housing project in St Louis. The Pruitt-Igoe project is only one of the many…
This major reference presents the challenges, issues and directions of computer-based visualisation of the natural and built environment and the role of such visualization in landscape and environmental planning. It offers uniquely a systematic approach to the potential of visualization and the writers are acknowledged experts in thier field of specialisation. Case studies are presented to illustrate many aspects of landscape management including forestry, agriculture, ecology, mining and urban development.
This major reference presents the challenges, issues and directions of computer-based visualisation of the natural and built environment and the role of such visualization in…
This accessible volume will guide therapists of all disciplines through step-by-step treatment of compulsive eating. The authors introduce the new research related to health, weight, fitness and diet failure, and then discuss a treatment method
This accessible volume will guide therapists of all disciplines through step-by-step treatment of compulsive eating. The authors introduce the new research related to health,…
Presents an examination of the scale of water pollution problems, and, through case studies, explores the type of investigations biologists need to undertake in solving them. The text draws comparisons between British and European practice,
Presents an examination of the scale of water pollution problems, and, through case studies, explores the type of investigations biologists need to undertake in solving them. The…
This comprehensive and authoritative book serves as an indispensable reference for all physicians undertaking treatment of a fracture of the distal radius. An international team of contributors has assembled to provide expert coverage of this topic,
This comprehensive and authoritative book serves as an indispensable reference for all physicians undertaking treatment of a fracture of the distal radius. An international team…
John Lydus and the Roman Past offers a new interpretation of the emergence of Byzantine society as viewed through the eyes of John Lydus, a sixth-century scholar and civil servant. Maas show that control of classical inheritance was politically contested in the reign of Justinian. He demonstrates how the past could be used to convey legitimacy and social definition at a time of profound change.
John Lydus and the Roman Past offers a new interpretation of the emergence of Byzantine society as viewed through the eyes of John Lydus, a sixth-century scholar and civil…
