Бумажные издания
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Звезды в рекламе Хэмиш Прингл
ISBN: 5-699-19509-2, 0-470-86850-3 Год издания: 2007 Издательство: Эксмо Язык: Русский Чем обернется для компании привлечение знаменитости к участию в рекламе - баснословными дивидендами или впустую потраченными деньгами и головной болью? Хотите узнать, почему некоторые товары практически мгновенно становятся популярными благодаря
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Celebrity Sells Хэмиш Прингл
ISBN: 0470868503 Год издания: 2004 Язык: Русский Book DescriptionCelebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business —
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Произведения
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Celebrity Sells Хэмиш Прингл
Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business – the Jamie Oliver campaign helped turn around Sainsbury?s fortunes, with the return on investment estimated at ?27.95 for every advertising pound spent; sales of Walker?s Crisps increased by 105% thanks to Gary Lineker; One to One re-launched its brand with stars including Kate Moss and Elvis Presley. Celebrity Sells demonstrates the awesome power of famous names, when skilfully used, to sell brands and offers practical advice…