
Автор
Dirk Schneider – лучшие книги
- 2 произведения
- 2 издания на 2 языках
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Marketing 2.0 : Strategies for Closer Customer Relationships Gerald Corbae, Якоб Б. Йенсен, Dirk Schneider
ISBN: 3540002855 Год издания: 2003 Издательство: Springer Язык: Английский The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. With new