Автор
Jon Spoelstra — новинки
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Marketing Outrageously Jon Spoelstra
ISBN: 1-88516-750-4 Год издания: 2001 Издательство: Bard Press Язык: Русский Have you ever known a company to be in trouble because of too much money coming in? Of course not. The best way of beefing up the bottom line is to feed the top line. Jon Spoelstra, one of America's top sports marketers, offers provocative ideas -
ICE TO THE ESKIMOES:How to Market a Product Nobody Wants Jon Spoelstra
ISBN: 0887308511 Язык: Русский You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product. What Are You Going