David H. Bangs — новинки

The easiest, most effective way to write business plans-;revised and updated Business Plans Made Easy,Third Edition , is the latest incarnation of this essential guide for creating a high-impact business plan. Revised and updated, it not only

Get Hands-On, Proven Marketing Basics with This "Bible" of Business Marketing Marketing is the lifeblood for succeeding in business. What venture can survive without customers? Every business, whether large or small, has to understand who its customers are and how to sell to those customers cost-effectively, be it products or services.

This all-new sixth edition of the marketing classic, "The Market Planning Guide," contains everything needed to develop comprehensive, customized marketing plans and effective and focused marketing strategies for every size business--from sole proprietors to Fortune 500 companies. Readers will learn the questions to ask in order to create their own outline for a comprehensive marketing plan, including targeting the most profitable customers, standing out from the competition, pricing to maximize profits, and selling that yields results.

From mastering the basics to applying marketing principles to the actual marketing plans of two different companies, this user-friendly workbook gets readers up-to-speed fast, and:

- Generates solutions to customer-retention issues using Web tools.

- Delivers a simple process for creating and supporting sales forecasts.

- Identifies differences in marketing for smaller ventures versus larger companies.

- Enhances growth opportunities using the Internet for information sharing and troubleshooting.

"The Market Planning Guide" is the most comprehensive, yet easy-to-use marketing planning tool available. Author David H. "Andy" Bangs outlines what's at the heart of marketing an enterprise: the thrill of making a business grow, serving more customers, trying new ways to deliver value to customers, and watching employees grow and develop.

Una completa y prctica gua para planificar la asignacin de tareas, motivar al personal y optimizar la produccin, escrita por un verdadero experto en el campo de la pequea emrpesa. Incluye el desarrollo de temas tales como salarios, recompensas y beneficios, entrenamiento, manejo de "empleados-problema, " administracin del tiempo y las aptitudes, aspectos legales y otros igualmente tiles. Contiene adems, veinticinco modelos de planillas para organizar y visualizar cada instancia de las relaciones con los empleados.

The all new edition of The Restaurant Start Up Guide focuses on what to do and when to do it advice for preparing to open a restaurant. This preliminary planner is an indispensable resource for anyone who is thinking of opening a restaurant.

Would-be business owners and entrepreneurs will learn step-by-step strategies to put their ventures on more solid financial footing. Learn the ins and outs of business analysis, financial forecasting, and budgeting guidelines necessary for any