Kerry Segrave – лучшие книги
-
Product Placement in Hollywood Films: A History Kerry Segrave
ISBN: 0786419040 Год издания: 2004 Издательство: McFarland & Company Язык: Русский This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. Initially, product placement was seen as a somewhat sleazy practice and also faced opposition from the -
Suntanning in 20th Century America Kerry Segrave
ISBN: 0786423943 Год издания: 2005 Язык: Русский Book DescriptionThe suntan experienced a profound change in the last century. Considered a mark of the lower class for hundreds of years, tanning became a fad in the early 1920s and remains popular today. The tan, though, was much more thana matter -
Endorsements in Advertising: A Social History Kerry Segrave
ISBN: 078642043X Год издания: 2005 Язык: Русский Book DescriptionThe use of endorsements and testimonials to sell anything imaginable is a modern development, though the technique is centuries old. Before World War I, endorsement ads were tied to patent medicine, and were left with a bad -
Foreign Films in America: A History Kerry Segrave
ISBN: 0786417641 Год издания: 2004 Язык: Русский Book DescriptionForeign films once enjoyed a position of prominence on American theater screens. By the start of World War I, however, the United States? film industry was strong enough to challenge that foreign presence and foreign films in -
Piracy in the Motion Picture Industry Kerry Segrave
ISBN: 0786414731 Год издания: 2003 Язык: Русский Book DescriptionFilm piracy began almost immediately after the birth of the film industry. Initially it was a within-the-industry phenomenon as studios stole from each other. As the industry grew and more money was involved, outsiders became more -
Age Discrimination by Employers Kerry Segrave
ISBN: 0786410108 Язык: Русский In 1907, the editor of The New York Times wrote, "Employers, naturally, look to the young. A man or woman of advanced years is too apt to be given to old-fashioned ways of doing things, and open to suspicion of having the unforgivable fault, in
