Rand – лучшие книги

Describes a user's guide for participants conducting workforce planning.

Back to basics is Rand's refrain in this latest volume of his Yale series (e.g., Design, Form and Chaos, 1993; A Designer's Art, 1985). Visually and verbally arresting, the present title successfully distills major tenets from Rand's critically acclaimed career in graphic design, advertising, and academia. The first half is a primer, complete with large type, of fundamental aesthetic and design principles as appropriate for children, according to the author, as it is for adults. The second half connects elements of quality design to real-world problems through conceptual studies of logo designs, a typographic debate, and an appraisal and elaboration of Henry Petroski's The Evolution of Useful Things (LJ 12/92). Discriminating, erudite, and eclectic in its examples, this work clearly and convincingly communicates Rand's commonsense approach to the pursuit of quality in design theory and process.

In this book Paul Rand said to be one of the world's leading graphic designers, speaks about the contemporary practice of graphic design, explaining the processes and passion that foster good design and indicting fadism and trendiness. Illustrating his ideas with examples of his own graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgements are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centrepiece of the book consists of seven design portfolios - with working drawings and ultimate choices - that Rand used to present his logos to clients such as Next, The Limited and IBM.