Автор
Juliet B. Schor — новинки
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Born to Buy: The Commercialized Child and the New Consumer Culture Juliet B. Schor
ISBN: 0684870568 Год издания: 2005 Язык: Русский Marketing targeted at kids is virtually everywhere -- in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising -
Born to Buy: Marketing and the Transformation of Childhood and Culture Juliet Schor, Juliet B. Schor
ISBN: 068487055X Язык: Русский Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. -
The Overspent American: Why We Want What We Don't Need Juliet B. Schor
ISBN: 0060977582 Язык: Русский The Overspent American explores why so many of us feel materially dissatisfied, why we work staggeringly long hours and yet walk around with ever-present mental "wish lists" of things to buy or get, and why Americans save less than virtually anyone in the world. Unlike many experts, Harvard economist Juliet B. Schor does not blame consumers' lack of self-discipline. Nor does she blame advertisers. Instead she analyzes the crisis of the American consumer in a culture where spending has become the ultimate social art. -
Overworked American: The Unexpected Decline of Leisure Juliet B. Schor
ISBN: 046505434X Язык: Английский This pathbreaking book explains why, contrary to all expectations, Americans are working harder than ever. Juliet Schor presents the astonishing news that over the past twenty years our working hours have increased by the equivalent of one month per year -- a dramatic spurt that has hit everybody: men and women, professionals as well as low-paid workers. Why are we -- unlike every other industrialized Western nation -- repeatedly "choosing" money over time? And what can we do to get off the treadmill?