Новинки Хироси Микитани

Father and son – entrepreneur and economist – search for Japan's economic cure

"The Power to Compete" tackles the issues central to the prosperity of Japan – and the world – in search of a cure for the "Japan Disease." As founder and CEO of Rakuten, one of the world's largest Internet companies, author Hiroshi Mikitani brings an entrepreneur's perspective to bear on the country's economic stagnation. Through a freewheeling and candid conversation with his economist father, Ryoichi Mikitani, the two examine the issues facing Japan, and explore possible roadmaps to revitalization. How can Japan overhaul its economy, education system, immigration, public infrastructure, and hold its own with China? Their ideas include applying business techniques like Key Performance Indicators to fix the economy, using information technology to cut government bureaucracy, and increasing the number of foreign firms with a head office in Japan. Readers gain rare insight into Japan's future, from both academic and practical perspectives on the inside.

Mikitani argues that Japan's tendency to shun international frameworks and hide from global realities is the root of the problem, while Mikitani Sr.'s background as an international economist puts the issue in perspective for a well-rounded look at today's Japan.

Examine the causes of Japan's endless economic stagnation
Discover the current efforts underway to enhance Japan's competitiveness
Learn how free market "Abenomics" affected Japan's economy long-term
See Japan's issues from the perspective of an entrepreneur and an economist

Japan's malaise is seated in a number of economic, business, political, and cultural issues, and this book doesn't shy away from hot topics. More than a discussion of economics, this book is a conversation between father and son as they work through opposing perspectives to help their country find "The Power to Compete".

Гуру японской электронной коммерции рассказывает, как, нарушая существующие правила, добиться успеха в онлайн-бизнесе. Новое видение глобальной торговли представлено на примере японского онлайнового мегаритейлера Rakuten. Хироси Микитани отвергает модель работы компании по принципу торгового аппарата, которую практикуют другие интернет-ритейлеры, рассматривающие сеть исключительно в качестве катализатора скорости и прибыли. Он выступает за альтернативную модель, в равной степени выгодную и полезную для продавцов, покупателей и общества в целом, которая выражается в расширении возможностей игроков на каждом этапе взаимодействия.

О чем эта книга Гуру японской электронной коммерции рассказывает, как, нарушая существующие правила, добиться успеха в онлайн-бизнесе. Новое видение глобальной торговли представлено на примере японского онлайнового мегаритейлера Rakuten. Хироси Микитани отвергает модель работы компании по принципу торгового аппарата, которую практикуют другие интернет-ритейлеры, рассматривающие сеть исключительно в качестве катализатора скорости и прибыли. Он выступает за альтернативную модель, в равной степени выгодную и полезную для продавцов, покупателей и общества в целом, которая выражается в расширении возможностей игроков на каждом этапе…

The CEO behind Rakuten and Kobo reveals how his unique approach to empowerment and collaboration defies conventional wisdom, and isthe future of growth and globalization strategy.
If Web 2.0 described the shift from static to interactive life on the Web, then 3.0 is the next sea change - driven by personalization, intelligent search, and user behavior. And that evolution has huge implications for everything we see, buy and do online. Rejecting the zero-sum, vending-machine model of ecommerce practiced by other leading internet retailers, who view the Internet purely as a facilitator of speed and profit, Hiroshi Mikitani argues for an alternate model that benefits merchants, consumers, and communities alike by empowering players at every step in the process. He envisions retail "ecosystems", where small and mid-sized brick-and-mortar businesses around the world partner with online marketplaces to maximize their customer bases and service capabilities, and he shows why emphasizing collaboration over competition, customization over top-down control, and long-term growth over short-term revenue is by far the best use of the Internet's power, and will define the 3.0 era.