Jim Taylor – лучшие книги
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Rigorous Magic: Communication Ideas and their Application Jim Taylor
ISBN: 0470026014 Год издания: 2007 Издательство: Wiley Язык: Русский In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they are poorly understood. How many types are there? What are their characteristics? How should you use -
Space Race: An Inside View of the Future of Communications Planning Jim Taylor
ISBN: 0470094516 Год издания: 2005 Издательство: Wiley Язык: Русский Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total -
Everything You Ever Wanted to Know About DVD Jim Taylor
ISBN: 007142038X Язык: Русский Since 1997 Jim Taylor's online DVD FAQ has been the most current and complete source of information on this rapidly growing technology, and visitors to the site have been clamoring for a print version. And here it is! Everything You
