Филип Котлер - все книги по циклам и сериям | Книги по порядку
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Филип Котлер
Marketing Professional Serv...
ISBN: 073520179X Язык: Английский Аннотация
In this thoroughly revised and updated resource, the authors make complex marketing concepts easy to grasp and ready to put into action. Beginning with an in-depth look at the role of marketing in any profession, they go on to cover the marketing -
Филип Котлер
Principles of Marketing, Ac...
ISBN: 0130418145 Год издания: 2003 Издательство: Prentice Hall Язык: Английский Аннотация
This paperback book is invaluable as a guide for readers interested in learning the principles of marketing. Readers can personalize the material by adding notes and comments and utilizing the dynamic online resources, allowing them to learn about -
Филип Котлер
Marketing Places: Attractin...
ISBN: 074323636X Год издания: 2002 Издательство: Free Press Язык: Английский Аннотация
Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" -- cities, states, and nations -- are in -
Филип Котлер
Marketing for Congregations...
ISBN: 0687235790 Год издания: 1992 Издательство: Abingdon Press Язык: Английский Аннотация
How does a congregation do research, test its services, create and market a ministry, and evaluate results? By helping the reader overcome objections to marketing religion, this book guides pastors and other leaders of congregations to make better,
