Amna Arif — новинки

All praises for Almighty Allah who blessed the author with an ability and strength to complete this valuable task for persons with disabilities. The author is also very thankful to her co-author Prof. Dr. Abdul Hameed for his guidance. The author pays a special thanks to her family for their continuous support at every step. This Book is based on the dissertation of M.Phil Special Education.The intended goal was to identify and explain different roles of psychologists in special education schools. Psychologists can play a vital role in the rehabilitation of persons with special needs. They can manage their emotional, psychological and behavioral problems. The author has developed A Standard Operating Procedure (SOP) for psychologists working in special schools. There are six areas have been explained in the SOP including, Assessment and Interpretation, Direct Intervention for Students, Consultation and Training,Program Development, Implementation of School, Psychology Programs, Communication and Relationship Skills. Hope this book will be helpful for the emerging researchers. Once again author is very grateful to the Almighty Allah for the completion of this worthy task

Many researches have been conducted to find out the effect of Corporate Social Responsibility on various other dimensions of organization, e.g. corporate branding, investment, sales, performance and corporate image. However, there is a huge gap in studies to find out which factor is mainly responsible for Corporate Social Responsibility to influence on other dimensions of the brand. Brand image is the most important and basic part of the brand equity as brand image consists of all associations in the mind of consumers related to that brand. So if anything which has the effect on a corporation from customer's point of view is brand image. This study helped us to find out the relationship between Corporate Social Responsibility and brand image, and the results prove that the Corporate Social Responsible activities have a positive effect on the brand image. Pakistan is currently facing the first wave of Corporate Social Responsibility, which is society focused because of which Corporate Social Responsibility awareness is not to a good extent in Pakistan. In Pakistan only MNC's are implementing the concept of Corporate Social Responsibility.

Brand personality is the way a brand speaks and behaves. It means assigning human personality traits to a brand to achieve the competitive advantage. When the brand image is expressed in terms of human traits, it is called brand personality. If your brand has no personality and no warmth, the consumer will treat it, likewise: no loyalty, high-price sensitivity and no inclination towards your brand. In practice, the personification of brands has been frequent since celebrities endorsed brands. The use of a celebrity and of his or her personality help, marketers position their brands in consumer mind, and can even stimulate consumers who would identify themselves with these celebrities. This study is conducted in order to measure the impact of brand and consumer's personality similarity on development of brand quality relationships. Advantages and disadvantages of personality tests were also identified. Data was gathered by using a survey questionnaire. Weighted means were computed to analyze the answers of the participants. Multiple regression and associational statistical techniques are applied on the data to conceive results.

The purpose of study is to explore the relationship between Job Satisfaction and Organizational Citizenship Behavior (OCB) among employees working in banking sector of Pakistan. 350 managerial level employees from banking sector have contributed in this study by filling the questionnaire. The survey was conducted to test the hypothesized relationship between job satisfaction and organizational citizenship behavior of the banking employees. The 5-point Likert-scale research instrument for job satisfaction and its aspects was developed, based on the work of Herzberg two factor theory. Dimensions of OCB were developed based on the work of Parsons and Shrills (1951). Thus, in this research, OCB is defined as being composed of 4 main dimensions, namely, 1) Interpersonal Helping; 2) Individual Initiative; 3) Personal Industry; and 4) Loyal Boosterism. The results reveal significant information that can help organizations to increase job satisfaction by improving the organizational citizenship behavior.

Business world is changing from short term sale strategies to more customer-focused long term relation building strategies. It is extremely important to know the needs of your target customer so you can convey your message in a more attractive way. The most common method of advertising is television advertising. The elements of television advertising are Jingle, Brand, Celebrity, Promotional offering, Location, Theme and Song. The purpose of this research thesis is to measure the effect of television advertisement on the target buyer’s decision process. This means that how an advertisement affects the thinking process of a buyer which includes need recognition, Information search, Evaluation of alternatives, Purchase decision and Post purchase behavior. This research includes 400 students of different colleges from intermediate to PhD level. Gender ratio is equal, which means this research includes 200 male and 200 female respondents. The main hypothesis of this research study is co-relational, which is elements of the Television advertisement are positively related with the buyer’s decision procedure. SPSS version 19.0 is used to perform the T-test, ANOVA and Kruskal-Wallis test.