Rob Adams – лучшие книги

Make a good living naturally, growing and selling herbs and herbal products There's a huge demand for herbs and herbal products today. Cooks use herbs to enhance the flavors of their meals. Bath and beauty products use herbs for both their scents

Low Startup Requirements Make This a Great Homebased Business Americans now spend about $1 trillion a year on health care and the bill is sent out to collect every dollar. Why is that important to you? Because doctors have trouble collecting what is

If you're looking for a business loaded with adventure, you've found it. Imagine exploring the pristine wilderness of Alaska, paddling down the Amazon River, or scuba diving Australia's Great Barrier Reef-and getting paid for it! That's the kind off

Did you ever think you might be able to make money just teaching others what you know? It may surprise you to hear it, but people are willing to pay a lot of money on seminars to learn how to do something faster, cheaper, more easily, or more

I should write a book." If that thought has ever crossed your mind, there is no better time than now to put fingers to keyboard. Emeril wanna-bes write recipe books, mechanics write auto repair books, travelers right travel guides, and anyone has

Turn the World Into Your Market Without Leaving Home! Importing is not just for those lone-wolf, footloose adventurer types who survive by their wits and the skin of their teeth. It's big business these days-;more than $870 billion in goods and

Know if you'll hit your targets before pulling the trigger on any marketing plan More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment. Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success. He explains how to quickly gather information on competitors, directly interview members of your target market, and figure out what the market really wants to buy, versus what customers say they want. The steps to quickly understanding the viability of your market Where to go to gather the information needed to hit the market requirements How to follow through with the right product launched in the right way Adams cuts through the fancy terms and expensive market research that gives lots of data but no real product oriented information about usage, pricing, features and competitive forces. In the end you'll produce results on your first release of a far more mature product, shipped in a faster timeframe with features customers will actually use. This book is for anyone involved with designing, developing and launching new products. Its examples and advice cover everything from the fledgling start-up that needs their first product to work just to survive to the successful Fortune Class company establishing new worldwide markets. Examples cut across all major industrial sectors including consumer, retail, manufacturing, technology, life sciences and services. This book offers the step-based guidance you need to make sure failure is not an option.