•happiness is temporary. Fulfillment lasts

•a paper company can just make a paper or it can help people to spread ideas

•Apple’s slogan “think different” doesn’t just help Apple with marketing, but it also helps the company to hire the right people who fit their culture

•WHY questions: How did that experience made 

 you feel? What is it about this experience that you absolutely loved?

You’ve probably felt this same feeling before. What is it about this story that makes it special? What was different from other times you felt it?

Of all the stories you could have shared with me, what makes this specific one so special that you chose to tell it?

If there’s any idol, how did this person make a difference in your live or what you love or admire about that person?

What people and events shaped you? What did you learn about it?

What sad stories you can mention? What did you learn?

•people befriend us because we make them feel in a special way, we contribute something special  to their lives

•ask yourself what you change in people’s lives, how are you different from the others - this can be your WHY which you’re not even aware of