Бумажные издания
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability James D. Lenskold
ISBN: 0071413634 Год издания: 2003 Издательство: McGraw-Hill Язык: Русский ROI (Return on Investment) is today's key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at all. Marketing ROIchanges all that, showing marketing pros at every level how to use ROI