Бумажные издания
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Ogilvy on Advertising David Ogilvy
ISBN: 978-1-85375-615-3 Год издания: 2007 Издательство: Prion Язык: Русский Brutally frank and witheringly opinionated, David Ogilvy became "the most sought-after wizard in the advertising business". In this classic guide to the world of advertising, the most successful adman of all time tells you how to make advertising work. - How to write successful copy - and get people to read it; - The six giants who created modern advertising; - How to create advertising that sells the product; - Sex in advertising; - Twelve TV commercials that work and four that don't; - The future of advertising. Формат издания: 18,5 см х 24,5 см.