Part memoir, part business manual, and 100% juicy--the inside story of Juicy Couture, one of the most iconic brands of our times Juicy Couture is one of the best-known clothing brands in the world, the epitome of California cool. It was a groundbreaking brand when it started, and it established the new category of contemporary clothing for women. This book in an entrepreneurial story about Pam and Gela, two best friends who started a business with $200 in Gela's apartment, and follows their journey of building that business from scratch, selling a brand, entering the corporate world, and creating a billion-dollar fashion empire. In addition to all of the lessons they learned, this is an aspirational and inspiring look at the insanely fun and wacky experiences the two of them had. They didn't go to Harvard Business School--or any business school--and rather than coming up with a complicated business plan, they had what they called the Glitter Plan: using their instincts and being very hands-on to come up with clothing they knew women would want to wear and finding ways to reach their market. They created clothes they loved and a brand and culture that became successful beyond what they could have dreamed. The book follows their business story--from driving delivery trucks and sewing the clothes themselves to guerilla marketing tactics to get into the right stores to eventually selling the brand to Liz Claiborne in 2003 for $250 million and starting their new line, Pam & Gela. Their voice and anecdotes are irreverent and funny, their lives filled with both glamour and getting their hands dirty, and the lessons they learned and the rules and language they invented will speak to anyone who wants to set up a business that is true to themselves. THE GLITTER PLAN is not about playing by the boys'-club rules. It is a specifically female, punk-rock style of entrepreneurship that shows readers how to transform passion and ideas into business success. Aspiring designers, Juicy fans, and business readers of all stripes will be enthralled by the spirit and savvy behind Pam and Gela's multimillion-dollar enterprise.
SKAIST-LEVY
GLITTER PLAN, THE
