John McKean – лучшие книги

Less than five percent of the world?s firms achieve the full potential of their customer relationship initiatives The rest are caught in its paradox The core message of Information Masters is simply that the frenzied race

"McKean’s compelling book reveals how companies must compete for customers as ‘people’ in this new customer era and why shareholders will suffer if they falter." Horst H. Schulze, Founding President, Ritz-Carlton Hotel Company