George A. Borden — новинки

In a global economy, it is crucial for business people to be sensitive to cultural differences. And although the best reason for doing so may be ethical, it's great for business as well! This is an invaluable book for "doing well while doing good"

You're doing business abroad. Do you know how to understand a country's political climate? Identify how decisions are made? Negotiate effectively? Properly address and entertain your contacts? In today's rapidly expanding global marketplace,