Новинки Джиллиан Тетт

A new wave of anthropological research is transforming how the world does business. This book reveals how.
To understand business, you need to think like an anthropologist.
In a career spanning three decades, Gillian Tett has established a reputation as one of Britain's most astute financial journalists. But before joining the Financial Times, Tett completed a PhD in anthropology at Cambridge - and it is her anthropological training that gives her such a razor-sharp insight into global business.
Anthropologists have a unique view of the world. Instead of building their arguments on data or written sources, they undertake ethnographies - meaning they go inside groups of people and seek to understand, from within, how they think. This once involved besuited Victorians going to live alongside Amazonian tribespeople for years on end. But these days anthropologists are just as likely to undertake ethnographies in the boardrooms of law firms, or on the trading floors of investment banks.
In her new book, Tett will reveal what anthropology can teach all of us about business. She will recount the most fascinating findings from a recent wave of 'business anthropology', telling stories from inside the likes of the London Stock Exchange, JPMorgan and Adidas. She will explore the hidden rituals that underpin how businesses work: from the invisible norm that explains why we are all so happy to sign away our data, to the unspoken laws that govern the behaviour of the world's best coders.
Above all, Tett will reveal how you too can learn to think like an anthropologist. Once you understand the power of business anthropology, it will revolutionise how you buy, work and think - starting today.

Из книги вы узнаете:
- может ли один сотрудник разрушить успешную компанию;
- как в фирме образуются "племена" и зачем они устраивают разборки;
- чему бизнесмены могут поучиться у антропологов;
- что общего в устройстве банка и полицейского участка;
- как преодолеть "синдром шахты".
Синдром "шахты", или "силосной башни" (the silo effect), волнует бизнес-сообщество уже не одно десятилетие. Усложнение организационной структуры, сужение специализации подразделений и сферы деятельности их сотрудников может привести к размытости общей стратегии компании и забвению ее основной цели.
Отвечая на вопрос "неизбежно ли эта проблема возникает при развитии организации?", автор книги переводит анализ в русло социальной и культурной антропологии и предлагает нетривиальные бизнес-решения.

While today’s business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett advocates thinking like an anthropologist to better understand consumer behavior, markets, and organizations to address some of society’s most urgent challenges.

Amid severe digital disruption, economic upheaval, and political flux, how can we make sense of the world? Leaders today typically look for answers in economic models, Big Data, or artificial intelligence platforms. Gillian Tett points to anthropology—the study of human culture. Anthropologists learn to get inside the minds of other people, helping them not only to understand other cultures but also to appraise their own environment with fresh perspective as an insider-outsider, gaining lateral vision.

Today, anthropologists are more likely to study Amazon warehouses than remote Amazon tribes; they have done research into institutions and companies such as General Motors, Nestlé, Intel, and more, shedding light on practical questions such as how internet users really define themselves; why corporate projects fail; why bank traders miscalculate losses; how companies sell products like pet food and pensions; why pandemic policies succeed (or not). Anthropology makes the familiar seem unfamiliar and vice versa, giving us badly needed three-dimensional perspective in a world where many executives are plagued by tunnel vision, especially in fields like finance and technology.

Синдром «шахты», или «силосной башни» (the silo effect), волнует бизнес-сообщество уже не одно десятилетие. Усложнение организационной структуры, сужение специализации подразделений и сферы деятельности их сотрудников может привести к размытости общей стратегии компании и забвению ее основной цели. Эта проблема впервые была обозначена как дивергенция целей организации и описана такими социологами, как Г. Саймон и Ф. Селзник.
Шеф-редактор газеты Financial Times Джиллиан Тетт в предлагаемой читателям книге определяет синдром «шахты» более широко — как «любое строгое разделение функций, полномочий и представлений», в том числе взглядов и установок. Отвечая на вопрос, неизбежно ли возникает эта проблема при развитии организации, автор книги переводит анализ в русло социальной и культурной антропологии и предлагает нетривиальные бизнес-решения.
Книга адресована самому широкому кругу читателей, поскольку автор не только обращается к исследованию синдрома «шахты», но и дает примеры его успешного преодоления во всемирно известных организациях.

Синдром "шахты", или "силосной башни" (the silo effect), волнует бизнес-сообщество уже не одно десятилетие. Усложнение организационной структуры, сужение специализации подразделений и сферы деятельности их сотрудников может привести к размытости общей стратегии компании и забвению ее основной цели. Эта проблема впервые была обозначена как дивергенция целей организации и описана такими социологами, как Г. Саймон и Ф. Селзник.

Шеф-редактор газеты Financial Times Джиллиан Тетт в предлагаемой читателям книге определяет синдром "шахты" более широко - как "любое строгое разделение функций, полномочий и представлений", в том числе взглядов и установок. Отвечая на вопрос, неизбежно ли возникает эта проблема при развитии организации, автор книги переводит анализ в русло социальной и культурной антропологии и предлагает нетривиальные бизнес-решения.



Книга адресована самому широкому кругу читателей, поскольку автор не только обращается к исследованию синдрома "шахты", но и дает примеры его успешного преодоления во всемирно известных организациях.

The Silo Effect asks a basic question: why do humans working in modern institutions collectively act in ways that sometimes seem stupid? Why do normally clever people fail to see risks and opportunities that later seem blindingly obvious? Why, as Daniel Kahnemann, the psychologist put it, are we sometimes so “blind to our own blindness”?

Gillian Tett, “a first-rate journalist and a good storyteller” (The New York Times), answers these questions by plumbing her background as an anthropologist and her experience reporting on the financial crisis in 2008. In The Silo Effect, she shares eight different tales of the silo syndrome, spanning Bloomberg’s City Hall in New York, the Bank of England in London, Cleveland Clinic hospital in Ohio, UBS bank in Switzerland, Facebook in San Francisco, Sony in Tokyo, the BlueMountain hedge fund, and the Chicago police. Some of these narratives illustrate how foolishly people can behave when they are mastered by silos. Others, however, show how institutions and individuals can master their silos instead.

“Highly intelligent, enjoyable, and enlivened by a string of vivid case studies….The Silo Effect is also genuinely important, because Tett’s prescription for curing the pathological silo-isation of business and government is refreshingly unorthodox and, in my view, convincing” (Financial Times). This is “an enjoyable call to action for better integration within organizations” (Publishers Weekly).

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From award-winning Financial Times journalist Gillian Tett, who enraged Wall Street leaders with her news-breaking warnings of a crisis more than a year ahead of the curve, Fool’s Gold tells the astonishing unknown story at the heart of the 2008 meltdown.

Drawing on exclusive access to J.P. Morgan CEO Jamie Dimon and a tightly bonded team of bankers known on Wall Street as the “Morgan Mafia,” as well as in-depth interviews with dozens of other key players, including Treasury Secretary Timothy Geithner, Tett brings to life in gripping detail how the Morgan team’s bold ideas for a whole new kind of financial alchemy helped to ignite a revolution in banking, and how that revolution escalated wildly out of control.

The deeply reported and lively narrative takes readers behind the scenes, to the inner sanctums of elite finance and to the secretive reaches of what came to be known as the “shadow banking” world. The story begins with the intense Morgan brainstorming session in 1994 beside a pool in Boca Raton, where the team cooked up a dazzling new idea for the exotic financial product known as credit derivatives. That idea would rip around the banking world, catapult Morgan to the top of the turbocharged derivatives trade, and fuel an extraordinary banking boom that seemed to have unleashed banks from ages-old constraints of risk.

But when the Morgan team’s derivatives dream collided with the housing boom, and was perverted—through hubris, delusion, and sheer greed—by titans of banking that included Citigroup, UBS, Deutsche Bank, and the thundering herd at Merrill Lynch—even as J.P. Morgan itself stayed well away from the risky concoctions others were peddling—catastrophe followed. Tett’s access to Dimon and the J.P. Morgan leaders who so skillfully steered their bank away from the wild excesses of others sheds invaluable light not only on the untold story of how they engineered their bank’s escape from carnage but also on how possible it was for the larger banking world, regulators, and rating agencies to have spotted, and heeded, the terrible risks of a meltdown.

A tale of blistering brilliance and willfully blind ambition, Fool’s Gold is both a rare journey deep inside the arcane and wildly competitive world of high finance and a vital contribution to understanding how the worst economic crisis since the Great Depression was perpetrated.

For over a century, anthropologists have immersed themselves in unfamiliar cultures, uncovering the hidden rituals that govern how people act. Now, a new generation of anthropologists are using these methods in a different context - to illuminate the behaviour of consumers and businesses at home.
In Anthro-Vision, Gillian Tett - bestselling author, Financial Times journalist, and anthropology PhD - reveals how anthropology can make sense of peoples behaviour, in business and beyond. She outlines how anthropology helps explain consumer habits - revealing the webs of meaning that underpin how we shop, and unpicking the subtle cultural shifts driving the rise of green investment. She explores how anthropology can shed light on the workplace, identifying the hidden tribes within the office, and pinpointing which rituals are binding together a team. And she shows how we can all use anthropology in our own lives, too: helping us make better decisions, navigate risk - even work out what our peers are really thinking.
Along the way, Tett draws on stories from Tajik villages and Amazon warehouses, Japanese classrooms and Wall Street trading floors, all to reveal the power of anthropology in action.
The result is a wholly new way to make sense of human behaviour. In a short-sighted world, we can all learn to see clearly - using the power of Anthro-Vision.
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