Бумажные издания
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Small Data: The Tiny Clues That Uncover Huge Trends Martin Lindstrom
ISBN: 978-1250080684 Год издания: 2016 Издательство: St. Martin's Press Язык: Английский Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thing Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product. Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You’ll learn… • How a noise reduction…