A. [2024] Книжный вишлист для игр и просто — 436 книг — стр. 6

Everyone knows that timing is everything. But we don't know much about timing itself. Our lives are a never-ending stream of "when" decisions: when to start a business, schedule a class, get serious about a person. Yet we make those decisions based on intuition and guesswork.

Timing, it's often assumed, is an art. In When: The Scientific Secrets of Perfect Timing, Pink shows that timing is really a science.

Drawing on a rich trove of research from psychology, biology, and economics, Pink reveals how best to live, work, and succeed. How can we use the hidden patterns of the day to build the ideal schedule? Why do certain breaks dramatically improve student test scores? How can we turn a stumbling beginning into a fresh start? Why should we avoid going to the hospital in the afternoon? Why is singing in time with other people as good for you as exercise? And what is the ideal time to quit a job, switch careers, or get married?

Everyone knows that timing is everything. But we don't know much about timing itself. Our lives are a never-ending stream of "when" decisions: when to start a business, schedule a…

Джона Труби, всемирно известного голливудского сценариста и педагога, называют «сценарным доктором», способным «вылечить» даже самый безнадежный текст. Среди его учеников — сценаристы, режиссеры и продюсеры таких известных фильмов, как «Пираты Карибского моря», «Люди Икс», «Шрек», и многих других. Создание истории Труби преподносит как увлекательный процесс, своего рода конструктор, в котором каждой детали предназначено свое место, а задача сценариста — безошибочно подобрать нужную деталь и найти ей место в слаженном сюжетном механизме. Книга вооружает нас точной оптикой, позволяющей сквозь туман интуитивного поиска сюжетных ходов увидеть четкие схемы и, руководствуясь ими, достигнуть цели — придумать великолепную историю.

Джона Труби, всемирно известного голливудского сценариста и педагога, называют «сценарным доктором», способным «вылечить» даже самый безнадежный текст. Среди его учеников —…

A guide to understanding the major genres of the story world by the legendary writing teacher and author of The Anatomy of Story, John Truby.

Most people think genres are simply categories on Netflix or Amazon that provide a helpful guide to making entertainment choices. Most people are wrong. Genre stories aren’t just a small subset of the films, video games, TV shows, and books that people consume. They are the all-stars of the entertainment world, comprising the vast majority of popular stories worldwide. That’s why businesses—movie studios, production companies, video game studios, and publishing houses—buy and sell them. Writers who want to succeed professionally must write the stories these businesses want to buy. Simply put, the storytelling game is won by mastering the structure of genres.

The Anatomy of Genres: How Story Forms Explain the Way the World Works is the legendary writing teacher John Truby’s step-by-step guide to understanding and using the basic building blocks of the story world. He details the three ironclad rules of successful genre writing, and analyzes more than a dozen major genres and the essential plot events, or “beats,” that define each of them. As he shows, the ability to combine these beats in the right way is what separates stories that sell from those that don’t. Truby also reveals how a single story can combine elements of different genres, and how the best writers use this technique to craft unforgettable stories that stand out from the crowd.

Just as Truby’s first book, The Anatomy of Story, changed the way writers develop stories, The Anatomy of Genres will enhance their quality and expand the impact they have on the world.

A guide to understanding the major genres of the story world by the legendary writing teacher and author of The Anatomy of Story, John Truby.

Most people think genres are…

What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender.

Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products…

Пятьсот тысяч мыслей. Именно столько идей рождается в голове обычного человека ежедневно. Мы постоянно о чем-то думаем. Постоянно чем-то заняты. Но это не значит, что мы продуктивны. Когда мозг перегружен, сложно принимать правильные решения. Любой взвешенный выбор отнимает два самых ценных ресурса – время и энергию. А если решений слишком много, мы чувствуем себя уставшими, рассеянными и даже беспомощными. Мы теряем контроль - над ситуацией и собственной жизнью. Откладываем дела на завтра. Но со временем кладовая нашей памяти переполняется. Нерешенные задачи стучатся в дверь сознания – и мы ощущаем нарастающую тревогу и стресс. Система Bullet Journal помогает вернуть контроль и навести порядок в ментальной кладовой. Она позволяет:
· очистить разум от отвлекающих мыслей и сохранить концентрацию в течение всего дня;
· увидеть, куда вы тратите свои время и энергию;
· добиться любых целей, разбивая их на более мелкие задачи;
· развить любознательность и креативность;
· держаться выбранного курса и жить целенаправленно.

Пятьсот тысяч мыслей. Именно столько идей рождается в голове обычного человека ежедневно. Мы постоянно о чем-то думаем. Постоянно чем-то заняты. Но это не значит, что мы…

Существующее устройство Всемирной паутины было придумано десятилетия назад. Многие решения первых разработчиков Интернета, например анонимность пользователей, приводят к необратимым и непредсказуемым последствиям. В своей книге один из создателей виртуальной реальности Джарон Ланир рассуждает о технических и культурных проблемах, которые возникают из-за недостаточной продуманности цифровых устройств. И предупреждает - ""Википедия"", Facebook и Twitter ставят мудрость толпы и компьютерные алгоритмы выше личности.

Существующее устройство Всемирной паутины было придумано десятилетия назад. Многие решения первых разработчиков Интернета, например анонимность пользователей, приводят к…

Genocide, mass murder, massacres. The words themselves are chilling, evoking images of the slaughter of countless innocents. What dark impulses lurk in our minds that even today can justify the eradication of thousands and even millions of unarmed human beings caught in the crossfire of political, cultural, or ethnic hostilities? This question lies at the heart of Why Not Kill Them All? Cowritten by historical sociologist Daniel Chirot and psychologist Clark McCauley, the book goes beyond exploring the motives that have provided the psychological underpinnings for genocidal killings. It offers a historical and comparative context that adds up to a causal taxonomy of genocidal events.

Rather than suggesting that such horrors are the product of abnormal or criminal minds, the authors emphasize the normality of these killing by category has occurred on every continent and in every century. But genocide is much less common than the imbalance of power that makes it possible. Throughout history human societies have developed techniques aimed at limiting intergroup violence. Incorporating ethnographic, historical, and current political evidence, this book examines the mechanisms of constraint that human societies have employed to temper partisan passions and reduce carnage.

Might an understanding of these mechanisms lead the world of the twenty-first century away from mass murder? Why Not Kill Them All? makes clear that there are no simple solutions, but that progress is most likely to be made through a combination of international pressures, new institutions and laws, and education. If genocide is to become a grisly relic of the past, we must fully comprehend the complex history of violent conflict and the struggle between hatred and tolerance that is waged in the human heart.

Genocide, mass murder, massacres. The words themselves are chilling, evoking images of the slaughter of countless innocents. What dark impulses lurk in our minds that even today…

A great deal of the world's history is the history of empires. Indeed it could be said that all history is colonial history, if one takes a broad enough definition and goes far enough back. And although the great historic imperial systems--the land-based Russian one as well as the seaborne
empires of western European powers--have collapsed during the past half century, their legacies shape almost every aspect of life on a global scale. Meanwhile there is fierce argument, and much speculation, about what has replaced the old territorial empires in world politics. Do the United States
and its allies, transnational companies, financial and media institutions, or more broadly the forces of globalization, constitute a new imperial system?

Stephen Howe interprets the meaning of the idea of empire through the ages, disentangling the multiple uses and abuses of the labels empire and colonialism, etc., and examines the aftermath of imperialism on the contemporary world.

A great deal of the world's history is the history of empires. Indeed it could be said that all history is colonial history, if one takes a broad enough definition and goes far…

People of faith often argue that without God, there can be no morality. Indeed, without religion, our lives are left without meaning and are likely to degenerate into moral chaos. In this Very Short Introduction, philosopher Stephen Law explains why these claims are false and why humanism--though a rejection of religion--nevertheless provides both a moral basis and a meaning for our lives. Indeed, Law shows that humanism is a quite positive alternative to religion. The humanist is not simply one who denies the truth of religious belief, but one who believes we can enjoy meaningful, purposeful, and good lives without religion. And far from embracing moral nihilism, humanists are often deeply committed people, to be found at the forefront of many important ethical campaigns. Law goes on to show how the term "humanism" is used in a variety of ways. Marx described himself as a "humanist" but the Pope has also expressed support for what he calls "humanism." Law argues for humanism as
it is most commonly understood--as a positive, moral form of atheism.

People of faith often argue that without God, there can be no morality. Indeed, without religion, our lives are left without meaning and are likely to degenerate into moral chaos.…

How ought we to live? What really exists? How do we know? This book introduces important themes in ethics, knowledge, and the self, via readings from Plato, Aristotle, Descartes, Hegel, Darwin, and Buddhist writers. It emphasizes throughout the point of studying philosophy, explains how different areas of philosophy are related, and explores the contexts in which philosophy was and is studied.
About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam

How ought we to live? What really exists? How do we know? This book introduces important themes in ethics, knowledge, and the self, via readings from Plato, Aristotle, Descartes,…

Postcolonialism explores the political, social, and cultural effects of decolonization, continuing the anti-colonial deconstruction of western dominance. This Very Short Introduction discusses both the history and key debates of postcolonialism, and considers its importance as a means of changing the way we think about the world.

Robert J. C. Young examines the key strategies that postcolonial thought has developed to engage with the impact of sometimes centuries of western political and cultural domination. Situating the discussion in a wide cultural and geographical context, he draws on examples such as the status of indigenous peoples, of those dispossessed from their land, Algerian rai music, and global social and ecological movements. In this new edition he also includes updated material on race, slavery, and postcolonial gender politics. Above all, Young argues that postcolonialism offers a political philosophy of activism that contests the current situation of global inequality, which in a new way continues the anti-colonial struggles of the past and enables us to decolonize our own lives in the present.

ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area These pocket-sized books are the perfect way to get ahead in a new subject quickly Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Postcolonialism explores the political, social, and cultural effects of decolonization, continuing the anti-colonial deconstruction of western dominance. This Very Short…

Millions of Africans, Asians, and other peoples were the subjects of colonial rule by overseas empires through the mid-twentieth century. By the end of the century, however, nearly all of these peoples had become citizens of independent nation-states. The United Nations grew from 51 member states at its founding in 1945 to 193 today. Its nearly four-fold increase is one measure of the historic shift in international relations that has occurred over the past half-century. Decolonization is the term commonly used to refer to this transition from a world of colonial empires to a world of nation-states in the years after World War II.

Both ex-imperial states and post-colonial regimes have promoted a selective and sanitized version of decolonization that casts their own conduct in a positive light, characterizing the process as negotiated and the outcome as inevitable. This book draws on recent scholarship to challenge that view, demonstrating that considerable violence and instability accompanied the end of empire and that the outcome was often up for grabs.

This book highlights three themes. The first is that global war between empires precipitated decolonization, creating the economic and political crises that gave colonial subjects the opportunity to seek independence. The second theme is that nation-state was not the only option pursued by anti-colonial activists. Many of them sought pan- and trans-national polities instead, but a combination of international and institutional pressures made the nation-state the standard template. The third theme is that the struggle to escape imperial subjugation and create nation-states generated widespread violence and produced huge refugee populations, leading to political problems that persist to the present day. By focusing on these crucial points, Dane Kennedy reminds us how the tumultuous, even tragic, changes caused by the decolonization profoundly shaped the world we live in.

Millions of Africans, Asians, and other peoples were the subjects of colonial rule by overseas empires through the mid-twentieth century. By the end of the century, however,…

The importance of complexity is well-captured by Hawking's comment: "Complexity is the science of the 21st century". From the movement of flocks of birds to the Internet, environmental sustainability, and market regulation, the study and understanding of complex non-linear systems has become highly influential over the last 30 years.

In this Very Short Introduction, one of the leading figures in the field, John Holland, introduces the key elements and conceptual framework of complexity. From complex physical systems such as fluid flow and the difficulties of predicting weather, to complex adaptive systems such as the highly diverse and interdependent ecosystems of rainforests, he combines simple, well-known examples -- Adam Smith's pin factory, Darwin's comet orchid, and Simon's 'watchmaker' -- with an account of the approaches, involving agents and urn models, taken by complexity theory.

The importance of complexity is well-captured by Hawking's comment: "Complexity is the science of the 21st century". From the movement of flocks of birds to the Internet,…

This Very Short Introduction introduces readers to the key concepts of political philosophy: authority, democracy, freedom and its limits, justice, feminism, multiculturalism, and nationality. Accessibly written and assuming no previous knowledge of the subject, it encourages the reader to think clearly and critically about the leading political questions of our time.

Miller first investigates how political philosophy tackles basic ethical questions such as 'how should we live together in society?' He furthermore looks at political authority, discusses the reasons society needs politics in the first place, explores the limitations of politics, and asks if there are areas of life that shouldn't be governed by politics. Moreover, he explores the connections between political authority and justice, a constant theme in political philosophy, and the ways in which social justice can be used to regulate rather than destroy a market economy.

In his travels through this realm, Miller covers why nations are the natural units of government and wonders if the rise of multiculturalism and transnational co-operation will change all this, and asks in the end if we will ever see the formation of a world government.

This Very Short Introduction introduces readers to the key concepts of political philosophy: authority, democracy, freedom and its limits, justice, feminism, multiculturalism, and…

Trust is indispensable to our everyday lives, yet it can be dangerous. Without trusting others, we cannot function in society, or even stay alive for very long, but being overly trustful can leave us open to exploitation and abuse. And not only is trust pragmatic, but it also has a moral dimension: trustworthiness is a virtue, and well-placed trust benefits us all. In this Very Short Introduction, philosopher Katherine Hawley explores the key ideas about trust and distrust. Drawing on a wide range of disciplines, including philosophy, psychology, and evolutionary biology, she emphasizes the nature and importance of trusting and being trusted, from our intimate bonds with significant others to our relationship with the state. Considering questions such as "Why do we value trust?" and "Why do we want to be trusted rather than distrusted?" Hawley illuminates the importance of trust in the personal and public spheres. Moreover, she draws on a range of research to show how trust stands at the center of many disciplines, including biology, psychology, and game theory. The book also examines the evolutionary aspects of trust.

Trust is indispensable to our everyday lives, yet it can be dangerous. Without trusting others, we cannot function in society, or even stay alive for very long, but being overly…

"If you want to know what anthropology is, look at what anthropologists do," write the authors of Social and Cultural Anthropology: A Very Short Introduction. This engaging overview of the field combines an accessible account of some of the discipline's guiding principles and methodology with abundant examples and illustrations of anthropologists at work.

Peter Just and John Monaghan begin by discussing anthropology's most important contributions to modern thought: its investigation of culture as a distinctively human characteristic, its doctrine of cultural relativism, and its methodology of fieldwork and ethnography. Drawing on examples from their own fieldwork in Indonesia and Mesoamerica, they examine specific ways in which social and cultural anthropology have advanced our understanding of human society and culture. Including an assessment of anthropology's present position, and a look forward to its likely future, Social and Cultural Anthropology will make fascinating reading for anyone curious about this social science.

About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

"If you want to know what anthropology is, look at what anthropologists do," write the authors of Social and Cultural Anthropology: A Very Short Introduction. This engaging…

What is literary theory? Is there a relationship between literature and culture? In fact, what is literature, and does it matter? These questions and more are addressed in Literary Theory: A Very Short Introduction, a book which steers a clear path through a subject which is often perceived to be complex and impenetrable. Jonathan Culler, an extremely lucid commentator and much admired in the field of literary theory, offers discerning insights into such theories as the nature of language and meaning, and whether literature is a form of self-expression or a method of appeal to an audience. Concise yet thorough, Literary Theory also outlines the ideas behind a number of different schools: deconstruction, semiotics, postcolonial theory, and structuralism, among others. From topics such as literature and social identity to poetry, poetics, and rhetoric, Literary Theory: A Very Short Introduction is a welcome guide for anyone interested in the importance of literature and the debates surrounding it.

What is literary theory? Is there a relationship between literature and culture? In fact, what is literature, and does it matter? These questions and more are addressed in…

The image of a job captures our imagination from an early age, usually prompted by the question 'What do you want to be when you grow up?'. Work -- paid, unpaid, voluntary, or obligatory -- is woven into the fabric of all human societies. For many of us, it becomes part of our identity. For others it is a tedious necessity. Living is problematic without paid work, and for many it is catastrophic. Steve Fineman tells the fascinating story of work - how we strive for security, reward, and often, meaning. Looking at how we classify 'work'; the cultural and social factors that influence the way we work; the ethics of certain types of work; and the factors that will affect the future of work, from globalization to technology, this Very Short Introduction considers work as a concept and as a practical experience, drawing upon ideas from psychology, sociology, management, and social history.

The image of a job captures our imagination from an early age, usually prompted by the question 'What do you want to be when you grow up?'. Work -- paid, unpaid, voluntary, or…

Norman Solomon's succinct book is an ideal introduction to Judaism as a religion and way of life. In addition to surveying the nature and development of Judaism, this Very Short Introduction outlines the basics of practical Judaism -- its festivals, prayers, customs, and various sects. Modern concerns and debates of the Jewish people are also addressed, such as the impact of the Holocaust, the establishment of the State of Israel, the status of women, and medical and commercial ethics.

Norman Solomon's succinct book is an ideal introduction to Judaism as a religion and way of life. In addition to surveying the nature and development of Judaism, this Very Short…