Hey, Whipple, Squeeze This. The Classic Guide to Creating Great Ads
Luke Sullivan, Sam Bennett
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while…
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Оригинальное название: Hey, Whipple, Squeeze This: A Guide to Creating Great Ads
Дата написания: 1998
Жанры: Маркетинг, PR, реклама
Теги: Саморазвитие, Бурцев, Реклама, Маркетинг, Работа, MustВсе теги
