The current fame mania is often mistakenly described as the Cult of Celebrity, but this at least is not new. There were always famous people and they were always interesting to the public. Nor, as again the argument goes today, were they all famous for doing wonderful things. There have always been well-known rakes and showgirls and criminals and worthless stowaways among the great, but as a rule they developed personalities that justified their stardom. What is genuinely new is the Cult of Non-Celebrity, the celebration as if they were famous of men and women who are perfectly ordinary. The oxymoron of the unknown celebrity really is a modern innovation.