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24 сентября 2020 г., 04:59
When creatives in the agency design your ad for you, they are inevitably thinking about how your ad will enhance their portfolio of creative work to show to a prospective employer. This is why agencies and their creatives have a strong bias to “advertise the ad” rather than the product. Look at your advertisements and ask yourself how much space and time is given over to the product and how much to the ad.
