Параг Ханна0.0 A compelling look at the powerful global forces that will cause billions of us to move geographically over the next thirty years, ushering in an era of radical change.
In the 60,000 years since people began colonizing the continents, a recurring feature of human civilization has been mobility. History is brimming with seismic global events—pandemics and plagues, wars and genocides. Each time, after a great catastrophe, our instincts to seek physical security compel us to move. The map of humanity isn’t settled—not now, not ever.
The last century provides continuing evidence that we are in the most dangerous experiment humanity has ever experienced. As climates change, pandemics arrive, and economies rise and fall, which areas will people flee from and where will they resettle? Which countries will accept or reject them? How will the billions alive today, and the billions coming, create the next map of human geography?
Now, global strategy advisor Parag Khanna expands on his TED Talks about mapping the future with this illuminating and authoritative vision of the next civilization. He explains how the past two major shifts—one agricultural and the other industrial—have led us to the cusp of the next one, which must be mobile and sustainable. Across the world, we must move people to where the resources are, and technologies to the people who need them. Igniting this accelerating mobility are five primary forces: demographic imbalances (young people flocking to new regions); economic dislocation (flight to where the jobs are); technological disruption; political upheaval; and climate change.
Move is a fascinating and enlightening look at the “climate” of migration, revealing the deep trends that will shape the grand economic and security scenarios of the future. Most importantly, it offers us a chance to identify our location on humanity’s ever-changing map.
Noreena Hertz0.0 A hopeful and empowering vision for how to reconnect with each other and heal our divides.
Even before a global pandemic introduced us to terms like social distancing, loneliness was already becoming the defining condition of the twenty-first century.
But it's also one we have the power to reverse. Combining a decade of research with first-hand reporting, Noreena Hertz takes us from a 'how to communicate in real life' class for smartphone-addicted university students to bouncy castles at Belgian far-right gatherings, from 'renting a friend' and paying for cuddles in the U.S. to nursing home residents knitting bonnets for their robot caregivers in Japan.
Packed with bold solutions that we can apply at home, at work and in our neighbourhoods, and with a clear vision for what businesses and governments must do, she explores how our increasing dependence on technology, radical changes to the workplace and decades of policies that have placed self-interest above the collective good, are making us more isolated than ever before.
Noreena Hertz helps us to understand why this is the lonely century, how we got here and what each of us can do to help reduce loneliness for ourselves and our communities
Бенхамин Лабатут4.2 В научно-популярных книгах обычно воспеваются чудесные достижения науки в области прикладной математики, теоретической физики, химии, освоения космоса и шире, научного познания мира. Бенхамин Лабатут выбирает совсем другой угол зрения. Его новаторское «художественное произведение, основанное на реальных событиях» (хотя лучше было бы назвать этот текст нон-фикшен романом, поскольку большинство персонажей, среди которых Фриц Габер, Нильс Бор, Вернер Гейзенберг, Александр Гротендик, Эрвин Шрёдингер и др., — исторические личности, а значительная часть повествования базируется на исторических фактах) скорее воспевает чувство тревоги, сопутствующее великим научным открытиям, и обращается к темной стороне рациональности. Роман, переведенный на двадцать два языка, вошел в шорт-лист международного Букера в 2021 году и стал заметным литературным событием.
Аннали Ньюиц0.0 A quest to explore some of the most spectacular ancient cities in human history—and figure out why people abandoned them.
In Four Lost Cities, acclaimed science journalist Annalee Newitz takes readers on an entertaining and mind-bending adventure into the deep history of urban life. Investigating across the centuries and around the world, Newitz explores the rise and fall of four ancient cities, each the center of a sophisticated civilization: the Neolithic site of Çatalhöyük in Central Turkey, the Roman vacation town of Pompeii on Italy’s southern coast, the medieval megacity of Angkor in Cambodia, and the indigenous metropolis Cahokia, which stood beside the Mississippi River where East St. Louis is today.
Newitz travels to all four sites and investigates the cutting-edge research in archaeology, revealing the mix of environmental changes and political turmoil that doomed these ancient settlements. Tracing the early development of urban planning, Newitz also introduces us to the often anonymous workers—slaves, women, immigrants, and manual laborers—who built these cities and created monuments that lasted millennia.
Four Lost Cities is a journey into the forgotten past, but, foreseeing a future in which the majority of people on Earth will be living in cities, it may also reveal something of our own fate.
Адам Грант4.0 Интеллект обычно рассматривается как способность думать и учиться, но в быстро меняющемся мире есть еще один набор когнитивных навыков, которые могут иметь большее значение: способность переосмысливать и переучиваться. В повседневной жизни слишком многие из нас предпочитают комфорт убеждений неудобству сомнений. Мы прислушиваемся к мнениям, которые заставляют нас чувствовать себя хорошо, а не к идеям, призывающим задуматься. Мы рассматриваем разногласия как угрозу нашему эго, а не как возможность учиться. Мы окружаем себя людьми, которые согласны с нашими выводами, тогда как нам следует тяготеть к тем, кто бросает вызов нашему мыслительному процессу.
Если знание — это сила, то знание того, чего мы не знаем, — это мудрость. В этом уверен профессор Адам Грант. Его новая книга поможет:
• Освоить навык, который Рэй Далио в своих «Принципах» называет ключевым — умение смотреть на реальность без предубеждений.
• Открыть в себе внутреннего Ученого: бесконечно любопытного, настроенного скептически, в меру уверенного в себе. Научиться менять взгляд на вещи.
• Формировать содержательные, а не межличностные конфликты, чтобы вести свою команду или группу к поиску решения.
• Подталкивать других людей к тому, чтобы они пересматривали устоявшееся видение и мыслили в рамках научного подхода.
• Создавать сообщество людей, которые учатся новому в течение всей жизни.
Обо всем этом Адам Грант рассказывает увлекательно, с юмором и примерами из самых разных сфер, с блестяще подобранными иллюстрациями и графиками, которые способствуют легкости чтения.
Книга Адама Гранта показывает, что нам не нужно верить всему, что мы думаем, или усваивать все, что чувствуем. Это приглашение отказаться от взглядов, которые больше не служат нам, и ценить умственную гибкость выше глупой последовательности.
Rutger Bregman4.6 If there is one belief that has united the left and the right, psychologists and philosophers, ancient thinkers and modern ones, it is the tacit assumption that humans are bad. It's a notion that drives newspaper headlines and guides the laws that shape our lives. From Machiavelli to Hobbes, Freud to Pinker, the roots of this belief have sunk deep into Western thought. Human beings, we're taught, are by nature selfish and governed primarily by self-interest.
But what if it isn't true? International bestseller Rutger Bregman provides new perspective on the past 200,000 years of human history, setting out to prove that we are hardwired for kindness, geared toward cooperation rather than competition, and more inclined to trust rather than distrust one another. In fact this instinct has a firm evolutionary basis going back to the beginning of Homo sapiens.
From the real-life Lord of the Flies to the solidarity in the aftermath of the Blitz, the hidden flaws in the Stanford prison experiment to the true story of twin brothers on opposite sides who helped Mandela end apartheid, Bregman shows us that believing in human generosity and collaboration isn't merely optimistic---it's realistic. Moreover, it has huge implications for how society functions. When we think the worst of people, it brings out the worst in our politics and economics. But if we believe in the reality of humanity's kindness and altruism, it will form the foundation for achieving true change in society, a case that Bregman makes convincingly with his signature wit, refreshing frankness, and memorable storytelling.
Shaun King0.0 Activist and journalist Shaun King reflects on the events that made him one of the most prominent social justice leaders of our time and lays out a clear action plan for you to join the fight.
As a leader of the Black Lives Matter movement, Shaun King has become one of the most recognizable and powerful voices on the front lines of civil rights in our time. His commitment to reforming the justice system and making America a more equitable place has brought challenges and triumphs, soaring victories and crushing defeats. Throughout his wide-ranging activism, King’s commentary remains rooted in both exhaustive research and abundant passion.
In Make Change, King offers an inspiring look at the moments that have shaped his life and considers the ways social movements can grow and evolve in this hyper-connected era. He shares stories from his efforts leading the Raise the Age campaign and his work fighting police brutality, while providing a roadmap for how to stay sane, safe, and motivated even in the worst of political climates. By turns infuriating, inspiring, and educational, Make Change will resonate with those who believe that America can—and must—do better.
Libby Copeland0.0 In The Lost Family, journalist Libby Copeland investigates what happens when we embark on a vast social experiment with little understanding of the ramifications. She explores the culture of genealogy buffs, the science of DNA, and the business of companies like Ancestry and 23andMe, all while tracing the story of one woman, her unusual results, and a relentless methodical drive for answers that becomes
a thoroughly modern genetic detective story.
Joanne McNeil0.0 A concise but wide-ranging personal history of the internet from—for the first time—the point of view of the user
In a shockingly short amount of time, the internet has bound people around the world together and torn us apart and changed not just the way we communicate but who we are and who we can be. It has created a new, unprecedented cultural space that we are all a part of—even if we don’t participate, that is how we participate—but by which we’re continually surprised, betrayed, enriched, befuddled. We have churned through platforms and technologies and in turn been churned by them. And yet, the internet is us and always has been.
In Lurking, Joanne McNeil digs deep and identifies the primary (if sometimes contradictory) concerns of people online: searching, safety, privacy, identity, community, anonymity, and visibility. She charts what it is that brought people online and what keeps us here even as the social equations of digital life—what we’re made to trade, knowingly or otherwise, for the benefits of the internet—have shifted radically beneath us. It is a story we are accustomed to hearing as tales of entrepreneurs and visionaries and dynamic and powerful corporations, but there is a more profound, intimate story that hasn’t yet been told.
Long one of the most incisive, ferociously intelligent, and widely respected cultural critics online, McNeil here establishes a singular vision of who we are now, tells the stories of how we became us, and helps us start to figure out what we do now.
Cindy L. Otis0.0 "If I could pick one book to hand to every teen—and adult—on earth, this is the one. True or False is accessible, thorough, and searingly honest, and we desperately needed it." —Becky Albertalli, author of Simon vs. the Homo Sapiens Agenda
"Though billed for young adults, this is a book that every adult should read." --The Washington Post
A former CIA analyst unveils the true history of fake news and gives readers tips on how to avoid falling victim to it in this highly designed informative YA nonfiction title.
"Fake news" is a term you've probably heard a lot in the last few years, but it's not a new phenomenon. From the ancient Egyptians to the French Revolution to Jack the Ripper and the founding fathers, fake news has been around as long as human civilization. But that doesn't mean that we should just give up on the idea of finding the truth.
In True or False, former CIA analyst Cindy Otis will take readers through the history and impact of misinformation over the centuries, sharing stories from the past and insights that readers today can gain from them. Then, she shares lessons learned in over a decade working for the CIA, including actionable tips on how to spot fake news, how to make sense of the information we receive each day, and, perhaps most importantly, how to understand and see past our own information biases, so that we can think critically about important issues and put events happening around us into context.
True or False includes a wealth of photo illustrations, informative inserts, and sidebars containing interesting facts and trivia sure to engage readers in critical thinking and analysis.
Рич Карлгаард3.7 Если вы не были круглым отличником в школе, не поступили в престижный университет и не стали богатым и знаменитым в 25 лет... не стоит отчаиваться и ставить на себе крест! Огромное количество талантливых, успешных и даже великих людей достигли успеха в зрелом возрасте: после 30, 40, 50 и даже 70 лет. Возможно, вы — "поздний цветок" и вам просто нужно больше времени, чтобы раскрыть свой потенциал: так же, как и Генри Форду, Джеку Ма, Джоан Роулинг. Рич Карлгаард, успешный бизнесмен и издатель журнала Forbes, исследовал феномен "поздних цветов", беседуя с нейробиологами, психологами, известными и талантливыми людьми самых разных профессий и изучая научные открытия последних лет. Он уверен, что одержимость ранним развитием только вредит обществу: на детей и подростков оказывается огромное давление, а взрослые часто чувствуют себя неудачниками. Но реальные истории успеха доказывают: найти свое призвание и "расцвести" можно в любом возрасте.
Адам Минтер0.0 Downsizing. Decluttering. A parent's death. Sooner or later, all of us are faced with things we no longer need or want. But when we drop our old clothes and other items off at a local donation center, where do they go? Sometimes across the country-or even halfway across the world-to people and places who find value in what we leave behind.
In Secondhand, journalist Adam Minter takes us on an unexpected adventure into the often-hidden, multibillion-dollar industry of reuse: thrift stores in the American Southwest to vintage shops in Tokyo, flea markets in Southeast Asia to used-goods enterprises in Ghana, and more. Along the way, Minter meets the fascinating people who handle-and profit from-our rising tide of discarded stuff, and asks a pressing question: In a world that craves shiny and new, is there room for it all?
Secondhand offers hopeful answers and hard truths. A history of the stuff we've used and a contemplation of why we keep buying more, it also reveals the marketing practices, design failures, and racial prejudices that push used items into landfills instead of new homes. Secondhand shows us that it doesn't have to be this way, and what really needs to change to build a sustainable future free of excess stuff.
Маркус Бакингем, Эшли Гуделл4.5 Forget what you know about the world of workYou crave feedback. Your organization's culture is the key to its success. Strategic planning is essential. Your competencies should be measured and your weaknesses shored up. Leadership is a thing.These may sound like basic truths of our work lives today. But actually, they're lies. As strengths guru and bestselling author Marcus Buckingham and Cisco Leadership and Team Intelligence head Ashley Goodall show in this provocative, inspiring book, there are some big lies--distortions, faulty assumptions, wrong thinking--that we encounter every time we show up for work. Nine lies, to be exact. They cause dysfunction and frustration, ultimately resulting in workplaces that are a pale shadow of what they could be.But there are those who can get past the lies and discover what's real. These freethinking leaders recognize the power and beauty of our individual uniqueness. They know that emergent patterns are more valuable than received wisdom and that evidence is more powerful than dogma.With engaging stories and incisive analysis, the authors reveal the essential truths that such freethinking leaders will recognize immediately: that it is the strength and cohesiveness of your team, not your company's culture, that matter most; that we should focus less on top-down planning and more on giving our people reliable, real-time intelligence; that rather than trying to align people's goals we should strive to align people's sense of purpose and meaning; that people don't want constant feedback, they want helpful attention.This is the real world of work, as it is and as it should be. Nine Lies About Work reveals the few core truths that will help you show just how good you are to those who truly rely on you.
Thomas Kemeny0.0 There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew.
This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work.
Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented.
That's been done.
Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.
Trish Hall0.0 In the tradition of The Elements of Style comes Trish Hall’s essential new work on writing well—a sparkling instructional guide to persuading (almost) anyone, on (nearly) anything. As the person in charge of the Op-Ed page for the New York Times, Hall spent years immersed in argument, passion, and trendsetting ideas—but also in tangled sentences, migraine-inducing jargon, and dull-as-dishwater writing. Drawing on her vast experience editing everyone from Nobel Prize winners and global strongmen (Putin) to first-time pundits (Angelina Jolie), Hall presents the ultimate guide to writing persuasively for students, job applicants, and rookie authors looking to get published. She sets out the core principles for connecting with readers—laid out in illuminating chapters such as “Cultivate Empathy,” “Abandon Jargon,” and “Prune Ruthlessly.” Combining boisterous anecdotes with practical advice (relayed in “tracked changes” bubbles), Hall offers an infinitely accessible primer on the art of effectively communicating above the digital noise of the twenty-first century.
An airline caption who brought his flight to safety in a daring water landing.
A magician known for his sensational escape acts.
A computer scientist who founded a world-renowned animation studio.
What do all of these people have in common? They love their jobs, they break the rules, and the world is better off for it. They are rebels.
From an early age, we are taught to be rule followers, and the pressure to fit in only increases as we age. But conformity comes at a steep price for our careers and personal lives. When we mindlessly accept rules and norms rather than questioning and constructively rebelling against them, we ultimately end up stuck and unfulfilled. As leaders, we are less effective and respected. As employees, we are more likely to be overlooked for top assignments and promotions. As partners and friends, we are checked out and unhappy.
Francesca Gino has been studying rebels in life and in the workplace for more than 15 years. She has discovered that rebels—those who practice “positive deviance” at work—are harder to manage, but they are good for the bottom line: their passion, drive, curiosity, and creativity raise the entire organization to a new level. And she has found that at home, rebels are more engaged partners, parents, and friends.
Packed with strategies for embracing rebellion at work and in life, and illuminating case studies ranging from the world of fine dining to fast food chains to corporations such as Google and Pixar, Rebel Talent encourages all of us to rebel against what’s comfortable, so that we can thrive.
Дэвид Гребер4.2 Почему все больше людей считают, что заняты бессмысленной работой? Весной 2013 года антрополог Дэвид Гребер, один из «антилидеров» движения Occupy Wall Street, задал этот вопрос в провокационном эссе под названием «О феномене бредовой работы». Оно стало вирусным. Спустя семь лет люди по всему миру продолжают обсуждать ответ на этот вопрос.
Гребер написал книгу, в которой исследует одну из самых досадных и глубоких моральных проблем современного общества — превращение труда в утомительный, скучный и никому не нужный бред. Сколько людей считают, что их труд не приносит никакой пользы? Почему работодатели считают, что за полезные для общества профессии можно платить меньше, а за бесполезный труд — больше? Почему в результате технологического прогресса мы работаем не меньше, а все больше? Где больше бесполезной работы — в государственном или в частном секторе? И как можно остановить бредовизацию экономики?
Гребер показывает, каковы исторические, социальные и политические причины распространения бредовой работы. От феодализма до менеджериальной культуры, от истоков бюрократии и до развития четвертичного сектора, от Томаса Карлейля до Джона Кейнса и Андре Горца — исследование Гребера показывает, как возникло наше отношение к труду и как можно его изменить. Эта книга для всех, кто хочет верить, что труд должен иметь смысл.
Ананд Гиридхарадас0.0 An insider's groundbreaking investigation of how the global elite's efforts to "change the world" preserve the status quo and obscure their role in causing the problems they later seek to solve.
Former New York Times columnist Anand Giridharadas takes us into the inner sanctums of a new gilded age, where the rich and powerful fight for equality and justice any way they can--except ways that threaten the social order and their position atop it. We see how they rebrand themselves as saviors of the poor; how they lavishly reward "thought leaders" who redefine "change" in winner-friendly ways; and how they constantly seek to do more good, but never less harm. We hear the limousine confessions of a celebrated foundation boss; witness an American president hem and haw about his plutocratic benefactors; and attend a cruise-ship conference where entrepreneurs celebrate their own self-interested magnanimity.
Giridharadas asks hard questions: Why, for example, should our gravest problems be solved by the unelected upper crust instead of the public institutions it erodes by lobbying and dodging taxes? He also points toward an answer: Rather than rely on scraps from the winners, we must take on the grueling democratic work of building more robust, egalitarian institutions and truly changing the world. A call to action for elites and everyday citizens alike.
Альберт-Ласло Барабаши4.5 In this pioneering examination of the scientific principles behind success, a leading researcher reveals the surprising ways in which we can turn achievement into success.
Too often, accomplishment does not equate to success. We did the work but didn't get the promotion; we played hard but weren't recognized; we had the idea but didn't get the credit. We've always been told that talent and a strong work ethic are the key to getting ahead, but in today's world these efforts rarely translate into tangible results. Recognizing this disconnect, Laszlo Barabasi, one of the world's leading experts on the science of networks, uncovers what success really is: a collective phenomenon based on the thoughts and praise of those around you.
In The Formula, Barabasi highlights the vital importance of community respect and appreciation when connecting performance to recognition--the elusive link between performance and success. By leveraging the power of big data and historic case studies, Barabasi reveals the unspoken rules behind who truly gets ahead and why, and outlines the twelve laws that govern this phenomenon and how we can use them to our own advantage.
Unveiling the scientific principles that drive success, this trailblazing book offers a new understanding of the very foundation of how people excel in today's society.
Анна Рослинг Рённлунд, Ула Рослинг, Ханс Рослинг4.4 Когда мы задумываемся о современном положении дел в мире, нам кажется, что с каждым годом ситуация становиться все хуже и хуже. Стихийные бедствия уносят все больше и больше жизней, популяции редких животных, относящихся к вымирающим видам, тают буквально на глазах, доля мирового населения, живущего в нищете, неуклонно растет. На самом же деле все в точности наоборот. В своей книге ""Фактологичность. Десять причин наших заблуждений о мире – и почему все не так плохо, как кажется"" учёный, врач, лектор и один из основателей шведского отделения организации ""Врачи без границ"" Ханс Рослинг не только рассказывает о наиболее распространенных ошибках, которые совершает наш мозг, пытаясь оценить глобальные изменения, происходящие в мире, но и дает инструменты, благодаря которым можно научиться правильно видеть и понимать общую картину происходящего, даже если у вас нет времени на анализ мелких деталей.
Сатья Наделла3.5 As told by Microsoft CEO Satya Nadella, Hit Refresh is the story of corporate change and reinvention as well as the story of Nadella’s personal journey, one that is taking place today inside a storied technology company, and one that is coming in all of our lives as intelligent machines become more ambient and more ubiquitous. It’s about how people, organisations and societies can and must hit refresh – transform – in their persistent quest for new energy, new ideas, relevance and renewal. At the core, it’s about us humans and our unique qualities, like empathy, which will become ever more valuable in a world where the torrent of technology will disrupt like never before. As much a humanist as a technologist, Nadella defines his mission and that of the company he leads as empowering every person and every organisation on the planet to achieve more.
Лейла Джана5.0 Despite trillions of dollars in Western aid, 2.8 billion people worldwide still struggle in abject poverty. Yet the world’s richest countries continue to send money—mostly to governments—targeting the symptoms, rather than the root causes of poverty. We need a better solution.
Give Work offers a much-needed solution to solving poverty: incentivize everyone from entrepreneurs to big companies to give dignified, steady, fair-wage work to low-income people.
Janah has tested various Give Work business models in all corners of the world. She shares poignant stories of people who have benefited from Samasource’s work, where and why it hasn’t worked, and offers a blueprint to fight poverty with an evidence-based, economically sustainable model.
We can end extreme poverty in our lifetimes. Give work, and you give the poorest people on the planet a chance at happiness. Give work, and you give people the freedom to choose how to develop their own communities. Give work, and you create infinite possibilities.
Scott Adams4.0 From the creator of Dilbert, an unflinching look at the strategies Donald Trump used to persuade voters to elect the most unconventional candidate in the history of the presidency, and how anyone can learn his methods for succeeding against long odds.
Scott Adams—a trained hypnotist and a lifelong student of persuasion—was one of the earliest public figures to predict Trump’s win, doing so a week after Nate Silver put Trump’s odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.
Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We’re hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech—a hand gesture here, a phrase there—and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact.
The point isn’t whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:
· If you need to convince people that something is important, make a claim that’s directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is while accidentally persuading themselves the issue is a high priority.
· Stop wasting time on elaborate presentations. Inside, you’ll learn which components of your messaging matter, and where you can wing it.
· Creating "linguistic kill shots" with persuasion engineering (such as “Low-energy Jeb”) can be more powerful than facts and policies.
Adams offers nothing less than “access to the admin passwords to human beings.” This is a must-read if you care about persuading others in any field—or if you just want to resist
Тим Харфорд4.2 «Экономист под прикрытием» Тим Харфорд увлекательно рассказывает о 50 вещах, идеях и инструментах, сформировавших современную экономику и мир.
Вообразите, что произошла катастрофа. Наступил конец цивилизации. Нашего сложного, запутанного современного мира больше нет. Неважно, что именно случилось — может быть, свиной грипп, может, ядерная война, нашествие роботов-убийц или зомби-апокалипсис. А теперь представьте, что вам посчастливилось оказаться среди немногих выживших. У вас нет телефона — да и кому звонить? Нет интернета. Нет электричества. Горючего тоже нет.
Сорок лет назад историк науки Джеймс Берк использовал такой сценарий в документальном телесериале Connections и задал простой вопрос: с чего начать, если вы вдруг оказались среди обломков современного мира и у вас нет доступа к живительной силе передовых технологий? Как не дать угаснуть своей жизни и тлеющим уголькам цивилизации?
Ответ — взять в руки плуг. Простую, но революционную вещь. Ведь именно плуг дал толчок развитию цивилизации и экономики, а благодаря этому — и современной жизни со всеми ее радостями и горестями: изобилием качественной пищи, быстрым поиском в интернете, благом чистой питьевой воды, интересными компьютерными играми и одновременно загрязнением воды и атмосферы, аферами и мошенничеством, а также нудной, тяжелой работой или, наоборот, безработицей.
Эта книга (основанная на серии программ Тима Харфорда для радио BBC) освещает некоторые захватывающие подробности функционирования мировой экономики на примере пятидесяти конкретных изобретений, включая бумагу, штрихкоды, интеллектуальную собственность и письменность. Пятьдесят изобретений, описанных в этой книге, сформировали нашу экономику не потому, что позволили производить продукты дешевле и в большем количестве. Просто каждое из них затрагивало сложную сеть экономических связей: иногда запутывало, иногда разрывало старые переплетения, а порой создавало совершенно новые узоры.
В каждом случае Тим Харфорд рассматривает само изобретение, а потом в более широком контексте показывает неочевидные связи. Это помогает узнать ответ на некоторые неожиданные вопросы.
• Какая связь существует между Элтоном Джоном и безбумажным делопроизводством?
• Какое американское открытие было сорок лет запрещено в Японии и как это сказалось на карьерах японских женщин?
• Почему полицейские считали, что в 1803 году могли дважды казнить лондонского убийцу, и как это связано с портативной электроникой?
• Как модернизация денежной системы уничтожила Вестминстерский дворец?
• Что общего у председателя Федеральной резервной системы Джанет Йеллен и великого монгольского хана Хубилая?
Martin Lindstrom0.0 Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thing
Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product.
Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You’ll learn…
• How a noise reduction headset at 35,000 feet led to the creation of Pepsi’s new trademarked signature sound.
• How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO’s incredible turnaround.
• How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution.
• How a toy stuffed bear in a girl’s bedroom helped revolutionize a fashion retailer’s 1,000 stores in 20 different countries.
• How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year.
• How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.
Al Pittampalli0.0 As a leader, changing your mind has always been perceived as a weakness. Not anymore. In a world that’s changing faster than ever, successful leaders realize that a genuine willingness to change their own minds is the ultimate competitive advantage.
Drawing on evidence from social science, history, politics, and more, business consultant Al Pittampalli reveals why confidence, consistency, and conviction, are increasingly becoming liabilities—while humility, inconsistency, and radical open-mindedness are powerful leadership assets.
In Persuadable, you’ll learn how Ray Dalio became the most successful hedge fund manager in the world by strategically curbing confidence. How Alan Mullaly saved Ford Motor Company, not by staying the course, but by continually changing course. How one Nobel Prize-winning scientist discovered the cause of ulcers by bravely doubting his own entrenched beliefs. You’ll learn how Billy Graham’s change of heart helped propel the civil rights movement, and how a young NFL linebacker’s radical new position may prove to alter the world of professional football as we know it.
Pittampalli doesn’t just explain why you should be persuadable. Distilling cutting edge research from cognitive and social psychology, he shows you precisely how. Rife with actionable advice, Persuadable is an invaluable guide for today’s data-driven, results-oriented leader.
Tim Harford4.0 From the award-winning columnist and author of the national bestseller The Undercover Economist comes a provocative big idea book about the genuine benefits of being messy: at home, at work, in the classroom, and beyond.
Messy: The Power of Disorder to Transform Our Lives celebrates the benefits that messiness has in our lives: why it’s important, why we resist it, and why we should embrace it instead. Using research from neuroscience, psychology, social science, as well as captivating examples of real people doing extraordinary things, Tim Harford explains that the human qualities we value – creativity, responsiveness, resilience – are integral to the disorder, confusion, and disarray that produce them.
From the music studio of Brian Eno to the Lincoln Memorial with Martin Luther King, Jr., from the board room to the classroom, messiness lies at the core of how we innovate, how we achieve, how we reach each other – in short, how we succeed.
In Messy, you’ll learn about the unexpected connections between creativity and mess; understand why unexpected changes of plans, unfamiliar people, and unforeseen events can help generate new ideas and opportunities as they make you anxious and angry; and come to appreciate that the human inclination for tidiness – in our personal and professional lives, online, even in children’s play – can mask deep and debilitating fragility that keep us from innovation.
Stimulating and readable as it points exciting ways forward, Messy is an insightful exploration of the real advantages of mess in our lives.
Дэниел Лайонс4.7 "Wildly entertaining ... Lyons has injected a dose of sanity into a world gone mad." ---Ashlee Vance, New York Times-bestselling author of Elon Musk
For twenty-five years Dan Lyons was a magazine writer at the top of his profession--until one Friday morning when he received a phone call: Poof. His job no longer existed. "I think they just want to hire younger people," his boss at Newsweek told him. Fifty years old and with a wife and two young kids, Dan was, in a word, screwed. Then an idea hit. Dan had long reported on Silicon Valley and the tech explosion. Why not join it? HubSpot, a Boston start-up, was flush with $100 million in venture capital. They offered Dan a pile of stock options for the vague role of "marketing fellow." What could go wrong?
HubSpotters were true believers: They were making the world a better place ... by selling email spam. The office vibe was frat house meets cult compound: The party began at four thirty on Friday and lasted well into the night; "shower pods" became hook-up dens; a push-up club met at noon in the lobby, while nearby, in the "content factory," Nerf gun fights raged. Groups went on "walking meetings," and Dan's absentee boss sent cryptic emails about employees who had "graduated" (read: been fired). In the middle of all this was Dan, exactly twice the age of the average HubSpot employee, and literally old enough to be the father of most of his co-workers, sitting at his desk on his bouncy-ball "chair."
Mixed in with Lyons's uproarious tale of his rise and fall at Hubspot is a trenchant analysis of the start-up world, a de facto conspiracy between those who start companies and those who fund them, a world where bad ideas are rewarded with hefty investments, where companies blow money lavishing perks on their post-collegiate workforces, and where everybody is trying to hang on just long enough to reach an IPO and cash out.
With a cast of characters that includes devilish angel investors, fad-chasing venture capitalists, entrepreneurs and "wantrapreneurs," bloggers and brogrammers, social climbers and sociopaths, Disrupted is a gripping and definitive account of life in the (second) tech bubble
Крис Андерсон4.2 Представляем вам новое руководство XXI века по действительно эффективному общению. Каждый, кто сталкивается с необходимостью доносить до окружающих свои идеи, участвовать в презентациях, выступлениях и публичных мероприятиях, просто обязан прочесть эту книгу. Бесконечные доклады и унылые лекции ушли в прошлое, в современном мире у вас есть всего несколько минут чтобы донести свою мысль до слушателей. В этой книге рассказывается о том, как сотворить чудо эффективного публичного выступления. Воспользуйтесь этими советами самого авторитетного человека в этой области – и ваше выступление станет незабываемым.
Кэтти Кей, Клэр Шипман3.6 Цитата
"Уверенность в себе - это прекрасно, а вот "самоуверенность"? Мне одной тут слышится негатив? Меня одну волнует вопрос, как не перепутать уверенность с наглостью? Как ее вообще обрести и как заставить ее приносить пользу (вам) и не причинять вред (окружающим)? Подозреваю, что не только меня, - и рекомендую вам эту книжку. Не на все, но на многие вопросы тут можно найти ответы." Яна Зубцова, журналист
О чем книга
Как порой сложно решиться сделать важный шаг: выступить на совещании с новым предложением, отстоять свою идею, попросить повышения, сменить работу. Главная причина - неуверенность в себе. И для женщин эта проблема стоит особенно остро. Ведь научно доказано, что женщины оценивают свои способности гораздо ниже, чем мужчины. Для них свойственно относить свой успех к счастливому стечению обстоятельств, а любое поражение воспринимается как крах всей жизни. Авторы этой книги провели глобальное исследование, поговорили с самыми влиятельными женщинами мира и выяснили, что даже они постоянно сомневаются в себе. Так что же такое уверенность в себе? Откуда берется это качество и как его развить в себе? Эта книга поможет вам преодолеть внутренние барьеры и решиться наконец изменить свою жизнь к лучшему.
Почему книга достойна прочтения
Книга дает ответы на следующие вопросы:
- Что важнее - быть уверенной в себе или максимально компетентной в своем деле?
- Почему перфекционизм мешает женщине добиться высоких результатов?
- Воспитываем ли мы уверенность в детях или, наоборот, убиваем на корню?
- Какие упражнения нужно делать, чтобы развить в себе и в своих детях это качество?
- Почему совершать ошибки и рисковать просто необходимо?
Кто автор
Кэтти Кей - ведущая американского бюро BBC World News в Вашингтоне. Постоянная гостья программы Meet the Press, выходящей на канале NBC, а также программы Morning Joe канала MSNBC. Окончила факультет международных отношений, имеет степень бакалавра по русскому искусству Колумбийского университета.
Клэр Шипман - корреспондент программы новостей канала ABC и программы "Доброе утро, Америка!" (Good Morning America). Освещает политические и международные новости, а также вопросы о положении женщин. Пять лет проработала специальным корреспондентом CNN в Москве, была ответственной за освещение событий, связанных с распадом СССР.
Sunni Brown0.0 There is NO SUCH THING as a mindless doodle
What did Einstein, JFK, Edison, Marie Curie, and Henry Ford have in common? They were all inveterate doodlers. These powerhouse minds knew instinctively that doodling is deep thinking in disguise-a simple, accessible, and dynamite tool for innovating and solving even the stickiest problems.
Sunni Brown's mission is to bring the power of the Doodle to the rest of us. She leads the Revolution defying all those parents, teachers, and bosses who say Stop doodling! Get serious! Grow up! She overturns misinformation about doodling, demystifies visual thinking, and shows us the power of applying our innate visual literacy.
She'll teach you how to doodle any object, concept, or system imaginable, shift habitual thinking patterns, and transform boring text into displays that can engage any audience.
Кристиан Раддер0.0 Big Data is used to spy on us, hire and fire us, and sell us things we don't need. In Dataclysm, Christian Rudder puts this flood of information to an entirely different use: understanding human nature. Drawing on terabytes of data from Twitter, Facebook, Reddit, OkCupid, and many other sites, Rudder explores the terrain of human experience. He charts the rise and fall of America's most reviled word through Google Search, explains the new dynamics of collaborative rage on Twitter, and traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible. Audacious, entertaining, and illuminating, Dataclysm is a portrait of our essential selves--and a first look at a revolution in the making.
Throw the others away because this is the only guide you need to elevate your content to the level of awesomeness! With wisdom and an infective wittiness, Ann shows you how to take your writing from awkward or awful to elec
