Gavin Ambrose – лучшие книги

Addresses the practical and aesthetic considerations of layout such as where and how the content will be viewed, whether the format is a magazine, website, television graphic or bottle of bubble bath. This book will prove indispensable to anyone wishing to acquire a thorough knowledge of the principles of layout as used in modern design. Through the considered application of these principles a more balanced and effective design can be achieved.

More than 200 color photos, plus 50 black and white illustrations, provide an illuminating, highly visual introduction to the key elements of graphic design. Each subject matter, or “fundamental,” uses detailed diagrammatic explanations

The Basics Design series explores key areas of design through a series of case studies juxtaposed by key creative 'basics'. Contemporary work is supported by concise descriptions, technical expansions and diagrammatic visualisations, enabling the reader to fully understand the work being discussed.

Издание на английском языке.

Формат: 16 см х 23 см.

Design Thinking is an introduction to the process of generating creative ideas and concepts. It teaches the generation of ideas as a practical skill, vital to the creation of successful design. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable methodology for design as a problem-solving activity. This is supported by practical work examples and case studies from leading contemporary design studios, accompanied by concise descriptions, technical expansions and diagrammatic visualizations.

The Visual Dictionary of Architecture

The Visual Dictionary of Fashion Design

A thoughtful exploration of the role of graphic design today, The Fundamentals of Graphic Design offers a unique overview of a challenging and dynamic profession. From new media to marketing, from package design and print design to typography, opportunities in graphic design are everywhere. This book discusses both the familiar aspects of graphic-design jobs, such as art directing, copyright issues, and web design, and the broader implications of graphic design, including social responsibility, the art world, and the future. The Fundamentals of Graphic Design is an ideal guide to anyone starting out or seeking a place in the world of graphic design.

Enhance graphic design with great print and finish techniques * Dozens of print and finish techniques, each showcased with examples by top designers * Handy, small format * Highly visual throughout, with informative text and clear

Basics Design: Colour explores the use of colour in graphic design. The book explores in depth what colours mean, their inherent associations and their cultural connotations. Building on this information, it then tackles how to control colour in a design in order to achieve a desired effect or fulfil a specific brief. Starting with the basic principles of colour – how light works, colour wheels, colour combinations and harmonies – the book builds on these principles and explains how the designer can accurately and intentionally control colour.

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The Basics Design series explores key areas of design through a series of case studies juxtaposed by key creative 'basics'. Contemporary work is supported by concise descriptions, technical expansions and diagrammatic visualisations, enabling the reader to fully understand the work being discussed.

Издание на английском языке.

Формат: 16 см х 23 см.

Introducing the brand-new, extremely visual BASICS series, which will eventually incorporate 5 titles, each representing a fundamental aspect of graphic design. Format, the first entry, concerns the physical dimensions of a product and the